Privacy Policy
Last updated: May 22, 2026
Welcome to the Asq Privacy Policy ("Policy")! This explains how we collect, store, protect, and share your information, and with whom we share it. We suggest you read this in conjunction with our Terms and Conditions of Use.
Whilst you're enjoying the Asq mobile application (including the desktop version) ("App"), our websites and micro-sites (such as asq.chat) or using our digital products and services (such as our competitions or surveys) (together, referred to in this Privacy Policy as our "Sites"), we collect some information about you. In addition, you may choose to use the App or Sites to share information with other users, including your friends and contacts ("Users"). We may also share your information with our business partners (see "Sharing your information" below).
The App and Sites are global, and your information will be sent to and used in the United States and the UK regardless of the country you reside in. This Policy explains how we protect your personal data when we transfer it overseas, so please read very carefully!
Who We Are
The App and Sites are operated by "Asq Inc" (also referred to in this policy as "we" or "us"). The Asq Inc has designated a Data Protection Officer and they can be reached by emailing info@asq.chat.
1. Collection of Information
Registration Information
When you download the App and create an account ("Account"), we may collect certain information ("Registration Information") about you, such as:
- Name;
- Username;
- Email address;
- Cell number;
- Gender identity;
- Date, time, and location of birth;
- Sexual preference;
- Photographs;
- Location; and
- Login information for social media accounts that you connect to your Asq Account (this could include, for example, your Facebook and Instagram accounts).
Once you register, you will be able to review and change this information at any time just by logging in to Asq (other than your date of birth and location). It is your responsibility to ensure that your account details are kept up to date. If your phone number changes, please ensure that you update this in your account.
The information we collect helps to enhance the App and verify our Users (robots are not welcome!). Registration Information such as your sexual preference, name and username may be visible to other Users who view your profile page.
For Users who are California residents, the data we may collect falls within the following categories of "personal information", as defined by the California Consumer Privacy Act (CCPA):
- A. Identifiers, such as name and location;
- B. Personal information, as defined in the California customer records law, such as contact (including email and telephone number) and financial information;
- C. Characteristics of protected classifications under California or federal law (if you choose to provide them), such as age, gender identity, marital status, sexual orientation, race, ancestry, national origin, religion, and medical conditions;
- D. Commercial information, such as transaction information and purchase history;
- E. Biometric information;
- F. Internet or network activity information, such as browsing history and interactions with our Sites and App;
- G. Geolocation data, such as mobile device location;
- H. Audio, electronic, visual and similar information, such as photos and videos;
- I. Professional or employment-related information, such as work history and prior employer;
- J. Non-public education information; and
- K. Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics.
Profile Information
We recommend and encourage you (and all our members) to think carefully about the information you disclose about yourself. We also do not recommend that you put email addresses, URLs, instant messaging details, phone numbers, full names or addresses, credit card details, national identity numbers, drivers' license details and other sensitive information which is open to abuse and misuse on your profile.
When you post information about yourself or use the messaging function to communicate with other Users, the amount of personal information you share is at your own risk.
Profile Verification Information (Including Biometric Information)
For safety and security and to ensure you have the best possible user experience, we require Users to verify their accounts and might ask for your phone number and, in some instances, we might also ask that you carry out photo verification. This verification might be required by law in some jurisdictions.
If you choose to verify your profile photo, we will scan each photo that you submit. The scan may include the use of facial recognition technology so that we can compare the photo you submit to your profile photo, to help ensure that you are who you say you are. We do not add the verification photos to your profile. We retain the scans so that we can verify you in the future and for our record-keeping purposes until we no longer need them for such purposes or for three years after the last interaction.
Purchases Information
If you decide to purchase any of our premium services, we will process your payment information and retain this securely for the prevention of fraud and for audit/tax purposes.
Asq uses automated decisions to prevent fraudulent payment transactions being processed as part of its anti-fraud procedures. If a transaction meets certain criteria that demonstrate that the Terms and Conditions of Use are likely to have been breached and the transaction is likely to be fraudulent, the relevant transaction may automatically be blocked.
Geolocation Information
If you have given Asq access to your location in your device settings, when you use your cell, we will collect information about WiFi access points as well as other location information about your longitude and latitude and may save your device's coordinates to offer certain features to you. This information helps us identify your physical location and we use it to personalize the App and make it easier for you to interact with other Users.
If you have given Asq access to your location, but wish to turn this off, you can do so by the following methods:
- iPhone app — settings, privacy, location services, Asq
- Android — settings, location, Asq, permissions, location
Device and Photos Information
We may collect information about your device when you use the App including the unique device identifier, device model, and operating system. In addition, if you permit us to do so, the App may access your device's address book solely in order to add someone to your contacts.
We also collect data about your photos, such as which photos users spend time on or which have the best lighting. We may use that data to rearrange your profile photos in a way that is favorable to you. You may opt-out of this feature through our app settings.
Links
We may keep track of how you interact with links available on Asq including third party services by redirecting clicks or through other means. We may share aggregate click statistics such as how many times a particular link was clicked on.
Messages
We review the content of messages sent in the App to identify topics, sentiments, and trends across our Users. We will take steps to remove personally identifying information from such messages, prior to reviewing them. We will not share the content of User messages or information we derive from them with any third party.
Asq Success Stories, Surveys and Other Contributions
From time to time, we run surveys for research purposes and we may contact you to find out if you would like to take part. We may also contact you to find out if you would like to provide feedback, a testimonial or take part in marketing campaigns. Such surveys and marketing campaigns are optional.
When You Contact Customer Support
If you contact our Customer Support team via our Feedback Page, we will receive your email address, and may track your IP address, as well as the information you send to us to help resolve your query. We will keep records of our communications with you, including any complaints that we receive from you about other Users (and from other Users about you) for 6 years after deletion of your account.
Cookies and Similar Technologies
When you visit our Sites or when you use our App, we may collect personal data from you automatically by using cookies or similar technologies. A cookie is a small file that can be placed on your device or browser that allows us to recognize and remember you. Please refer to our Cookie Policy for more information.
2. Use of Your Information
Our main goal is to ensure your experience on Asq is an enjoyable one. In order to deliver an enjoyable experience to you, we may use your Registration and other information to:
- Offer you our services and features;
- Contact you with information about the App (e.g., updates and new features);
- Personalize the App/Sites and the content we deliver to you;
- Conduct research and analytics about how you use and interact with the App/Sites;
- Test new technologies and processes designed to enhance and improve the App/Sites;
- Resolve disputes, troubleshoot problems and to enforce our Terms & Conditions;
- Investigate fraud, protect our legal rights, and to enforce our Terms & Conditions;
- Send you information about promotions and offers we have available by direct marketing or other modes of communication — if you've signed up for our communications or otherwise told us it's OK; and
- Protect our Users and third parties from harm.
Our Matching Algorithms
Asq's mission is to create kind and equitable relationships. We have developed matching algorithms to predict your compatibility with other users so we can show you people we think are a good match for you. We use different indications based on users' profiles on our app (for example, how you swipe or whether you match with someone). We use these indications to recommend the most relevant profiles to everyone to maximize everyone's chances of finding meaningful connections on Asq.
Moderation Practices
We use a combination of automated systems and a team of moderators to monitor and review accounts (including photos and any other information uploaded onto user profiles) and messages for content that indicates breaches of our Terms and Conditions of Use. If you post anything that is inconsistent with our Terms and Conditions of Use, we reserve the right to terminate or restrict access to your Account.
Lawful Basis
Under EU and UK data protection laws, we are required to tell you our lawful basis for using your data. Where the legal basis is consent, you can withdraw consent at any time. Where the legal basis is legitimate interests, you have a right to object to our use of your data.
| Purpose for which data is used | Data | Source | Legal basis |
|---|---|---|---|
| To provide you with the Asq social networking service | Name, email address, date of birth, location (CCPA Categories A and B) | You provide your name, email address and date of birth to us. We obtain location data from the device that you use to access the service | Contractual necessity |
| To facilitate networking opportunities on the Asq App | Optional information that you choose to provide in your profile, including through profile verification, or adding Asq badges (CCPA Categories B, C, H, I, J) | You provide this information to us | Contractual necessity and our legitimate interests. For special category/sensitive personal data, we rely on your explicit consent. |
| To verify your identity and prevent fraud and to ensure the safety and security of Users | Phone number and if requested, photo provided as part of profile verification; for users in countries where age verification is required: photo of Government ID + geolocation and device information (CCPA Categories A, B, C, E, F, G and H) | You provide this information to us, except for the geolocation and device information, which we obtain from the device that you use to access the service | Legitimate interests – it is in our legitimate interests to ensure that accounts are not set up fraudulently and to safeguard Users of the site |
| To take payment for premium services | Payment card details (CCPA Categories B and D) | You provide this information to us | Contractual necessity |
| To send you marketing information about our events, offers and services | Name, email address, postal address, Instagram handle and mobile phone number (CCPA Categories A and B) | You provide this information to us | Consent or legitimate interests and in accordance with the laws applying to our marketing activities |
| To carry out research and analysis to help us improve the App | Log and usage data, including IP address, browser type, referring domain, pages accessed, mobile carrier and search terms, images and video, registration information, profile information (CCPA Categories A, F and H) | You provide photos and videos to us. We obtain the log and usage information from the device that you use to access the service | Legitimate interests – it is in our legitimate interests to analyze the way in which Users are accessing and using our services |
| To respond to correspondence and queries that you submit to us | Email address and IP address, social media name, phone number (CCPA Categories B and F) | You provide your email address, social media name and phone number to us | Legitimate interests – it is in our legitimate interests to respond to your queries |
| To investigate and block Users for reported infringements of our Terms and Conditions of Use | Name and user registration details, profile information, content of messages and photographs + usage and device data (CCPA Categories A, B, C, F, and H) | You provide your registration details, profile information, messages and photographs to us | Legitimate interests – it is in our legitimate interests to prevent unauthorized behavior and to maintain the safety and integrity of our services |
| To improve your experience on the App | Data about profile photos such as whether the first profile photo is scrolled on or not | We obtain this information from the way users interact with the App | Legitimate interest – it is in our legitimate interest to improve our users' experience |
| To enable Users to create and enhance their Asq profile and log into the App via third party accounts | Data from Facebook and other third-party accounts (CCPA Categories A, B, C, and H) | We obtain this information from Facebook, or the providers of any other accounts you use to log in or connect with your Asq account | Legitimate interests – it is in our legitimate interests to facilitate access to our services |
| To block payment transactions as part of our anti-fraud procedures | Name, IP address, email address, mobile number, cardholder name, payments received, type of payment, user ID, country (CCPA Categories A, B, and D) | You provide your name, email address, mobile number and card details to us. We obtain your IP address from the device you use to contact us | Legitimate interests – it is in our legitimate interests to prevent fraudulent transactions and to maintain the security of our services |
| To serve promo cards and advertisements on the App | Location, gender, age, and information that you have optionally provided us with via your profile (CCPA Categories A, C and G) | We obtain age, gender and profile information from you, and location data from the device that you use to access the service | Legitimate interests – it is in our legitimate interests to target advertisements so that Users see relevant advertisements |
| To serve advertisements on third party networks and measure the effectiveness of such ads | Data about your visit to our Sites or App and action taken on those, IP address, age and gender, device ID (CCPA Categories B, C, G, F and K) | We obtain age and gender from you and we obtain other information from the device or browser that you use to access the service | Consent – as indicated by you in your Privacy Settings/Cookies Settings preferences |
| To contact you in order to run surveys for research purposes and to obtain feedback | Email address and cell phone number (CCPA Category B) | You provide this information to us | Legitimate interests – it is in our legitimate interests to carry out research so that we can further develop the app and improve the service |
| To enable video and audio call functions, and the sending of images and video | Video and audio call usage data, images and video (CCPA Categories F and H) | We obtain this information from the device that you use to access the service | Legitimate interests – it is in our legitimate interests to provide these functionalities as part of the services |
| To defend legal claims, protect legal rights and to protect people from harm | This could include any information that is relevant to the issue | This information may be obtained directly from you, from your device or from third parties, depending on the information involved | Legitimate interests – it is in our legitimate interests to protect our legal rights, defend legal claims and to protect our Users and third parties from harm |
3. Disclosure of Information
Our policy is to not disclose your Registration Information or personal data, except in the limited circumstances described here:
| Circumstances where data may be disclosed | Disclosed data |
|---|---|
| Service Providers – We engage certain trusted third parties to perform functions and provide services to us. We may share your Registration Information or personal data with these third parties, but only for the purposes of performing these functions and providing such services. | This could include all data, including all CCPA Categories listed above |
| Moderators – To monitor activity on the App and approve content. | Name and user registration details, profile information, content of messages and photographs (CCPA Categories A, B, C, and H) |
| Payment Processing and Telecommunications Companies – To facilitate payments for our premium services. | Cardholder name, cardholder address, card number, payment amount, transaction date/time (CCPA Categories A, B, and D) |
| Law and Harm – We will cooperate with all third parties to enforce their intellectual property or other rights. We will cooperate with lawfully made law enforcement requests for information from within or outside your country of residence where we are required to by law. | This could include any personal data that Asq holds about you, depending on the nature of the request or the issue that we are dealing with, including all CCPA Categories listed above |
| Business Transfers – In the event that a Asq Group entity or any of its affiliates undergoes a business transition or change of ownership, such as a merger, acquisition by another company, re-organization, or sale of all or a portion of its assets, or in the event of insolvency or administration, we may be required to disclose your personal data. | This could include all personal data that Asq holds about you, including all CCPA Categories listed above |
| Marketing Services Providers – To help us serve marketing and advertising on third party websites and applications and measure the effectiveness of our advertising campaigns. | Advertising identifier associated with your device, estimated location (based on your IP address), age, gender and data about your visit to our Sites or App (CCPA Categories B, C, G, F and K) |
| Anti-Spam and Anti-Fraud – Your data may be shared with other Asq Group companies, for example, to block accounts and suspected fraudulent payment transactions as part of our anti-spam and anti-fraud procedures. | Email address, phone number, IP address and IP session information, social network ID, username, user agent string, and transaction and payment data (CCPA Categories B, F and D) |
| Aggregated Information – We may share aggregated information with third parties that includes your personal data (but which doesn't identify you directly) together with other information including log data for industry analysis and demographic profiling. | N/A |
Service Providers
We engage certain trusted third parties to perform functions and provide services to us ("Service Providers"). The suppliers with which Asq shares User personal data vary depending on a variety of factors. For example, to provide our services to Users, we typically use the following suppliers:
- Billing services – to allow customers to purchase paid features of our App (for example, Google Play);
- Authentication services – to allow customers to authenticate their account (for example, Twilio);
- Social media providers – to allow customers to create/connect their Asq account with their account(s) on such platforms (for example Facebook, Instagram or Spotify);
- Product improvement and market research – we use third party platforms (such as Typeform) and agencies (such as Kantar) to carry out customer surveys and market research;
- AI service providers – to power our fact-checking and question-answering features, we forward user-submitted questions to third-party AI providers (see below); and
- IT services – some of the third-party software providers used in the operation of our business may process Users' personal data.
AI Service Providers
The core feature of Asq is AI-powered fact-checking and question answering. When you submit a question or prompt in the app, that text is sent to our backend server, which forwards it to one or more of the following third-party AI providers to generate a response:
- OpenAI – openai.com
- Anthropic – anthropic.com
- Google Gemini – policies.google.com
- Perplexity AI – perplexity.ai
What data is sent: Only the text of the question or prompt you explicitly submit is forwarded to these providers. We do not send your name, email address, or any other account information as part of these requests.
Why: These providers process your prompt to generate accurate, up-to-date answers and fact-checks. Each provider has its own privacy policy (linked above) governing how they handle data submitted via their APIs.
Your control: You can avoid submitting data to these providers by not using the question and fact-checking features of the app. If you have questions about how a specific provider handles your data, please refer to their privacy policy linked above.
Marketing Services Providers
We partner with providers of marketing services (such as Facebook) ('Marketing Services Providers') to help us market and advertise our App and services on third party websites and applications and measure the effectiveness of our advertising campaigns. For example:
- to exclude you from advertising campaigns aimed at finding new users, if you already have a Asq account;
- to show Asq adverts to users who have visited the Asq App/Sites but haven't yet created a Asq account;
- to create an audience for our advertisements of other potential users who have similar characteristics to you (also known as a Lookalike Audience); or
- to include you in a 'custom audience' that will receive Asq advertising content.
We share a limited amount of your personal data with these Marketing Services Providers, such as: the advertising identifier associated with your device, your estimated location (based on your IP address), age and gender, data about your visit to our Sites or App, and a hashed version of your email address (to create 'custom audiences').
Where we share data with Facebook as our Marketing Service Provider (including via the Facebook "Like" function), we are Joint Data Controllers with Facebook Ireland for this processing. If you want more information relating to the nature of the arrangement we have in place with Facebook, please email info@asq.chat.
4. What Others May See About You
When using the Asq App, you should assume that anything you post or submit on the App may be publicly-viewable and accessible, both by Users and non-users of the App. We want our Users to be careful about posting information that may eventually be made public.
Please be careful about posting sensitive details about yourself on your profile such as your religious denomination and health details. Where you do upload and choose to tell us sensitive information about yourself, you are explicitly consenting to our processing of this information and making it public to other Users.
Your Asq profile and other information you make available via the App may be viewed and shared by Users with individuals who may or may not be users of the App.
5. Our Policy Towards Age
Although we want as many people as possible to enjoy our creation, you have to be at least 18 years old to use Asq.
Asq does not knowingly collect any information about or market to children, minors or anyone under the age of 18. If we become aware that a child, minor or anyone under the age of 18 has registered with us and provided us with personal information, we will take steps to terminate that person's registration.
6. Security
Here at Asq, we pride ourselves on taking all appropriate security measures to help protect your information against loss, misuse and unauthorized access, or disclosure. We use reasonable security measures to safeguard the confidentiality of your personal information such as secured servers using firewalls.
Unfortunately, no website or Internet transmission is ever completely 100% secure. Here are some handy tips to help keep your data secure:
- Please make sure you log out of your Account after use as you never know who may stumble onto your Account!
- Please don't share the password you use to access your Asq Account with anyone else!
- Change your password periodically.
- If you ever think someone has had access to your password or Account, please contact us immediately. We cannot guarantee the security of your personal data while it is being transmitted to our site and any transmission is at your own risk.
7. Linking Other Accounts to Asq
Using Your Social Media Details to Sign In to Asq
When you sign in to our App using your Facebook account, you give permission to Facebook to share with us your name and profile picture. Unless you opt-out, you also give permission to Facebook to share with us your email address, date of birth, profile photos, gender, Page likes and current town/city.
If you register or sign in with your Apple ID, you give Apple permission to share your Apple login, a name (that can be edited by you) and an email (you can choose to hide your email and Apple will create a random email address so your personal email can stay private).
We will then use this personal data to form your Asq account. If you remove the Asq app from your Facebook settings, or from your Apple ID, we will no longer have access to this data. However, we will still have the personal data that we received when you first set up your Asq account (you must delete your Asq account entirely for us to no longer have access to this data).
Linking Social Media Accounts to Your Asq Account
You may link your Asq account with your Instagram, Facebook or Spotify accounts. This allows you to share some information from those accounts directly to your Asq account (for example, Instagram photos, or your top Spotify artists).
We only receive the limited information that Instagram or Spotify permits to be transferred. If you no longer want to link your Asq account to your Instagram, Facebook or Spotify account, please visit the settings in your Instagram, Facebook or Spotify account and follow the instructions to remove the Asq app access permissions.
How We Process Personal Data in BFF
We offer the opportunity in BFF to join Hives built around locations or topics. We'll automatically recommend Hives you can join based on your location, activity, "my life" and "my interests" information.
Please note that if you upload and choose to share sensitive information (such as sexuality and beliefs), you are explicitly consenting to sharing that information with other BFF members.
Profile Sharing on Our Asq For Friends App
If you are a member of BFF, your BFF profile will automatically be visible both on BFF mode in Asq and on our separate app, Asq For Friends. We automatically show BFF profiles both on BFF mode in Asq and on our Asq For Friends app to provide you with a richer pool of potential friends to connect with.
8. Your California Privacy Rights
For Users who are California residents, you have the following rights (in addition to those listed at section 10 below) under the California Consumer Privacy Act, and you have the right to be free from unlawful discrimination for exercising your rights under the Act:
- You have the right to request that we disclose certain information to you and explain how we have collected, used and shared your personal information over the past 12 months.
- You have the right to request that we delete your personal information that we collected from you, subject to certain exceptions.
California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses' practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. If you wish to find out about any rights you may have under California Civil Code section 1798.83, you can write to us at info@asq.chat.
At this time, we do not track our Users' personal information over time and across third-party online services. We do not knowingly permit third parties to collect personal information about an individual User's online activities over time and across different online services when using the App.
9. Your Rights
Privacy laws applicable in your country may give you the following rights:
- Right to be informed: what personal data an organization is processing and why (we provide this information to you in this Privacy Policy).
- Right of access: you can request a copy of your data.
- Right of rectification: if the data held is inaccurate, you have the right to have it corrected.
- Right to erasure: you have the right to have your data deleted in certain circumstances.
- Right to restrict processing: in limited circumstances, you have the right to request that processing is stopped but the data retained.
- Right to data portability: you can request a copy of certain data in a machine-readable form that can be transferred to another provider.
- Right to object: in certain circumstances (including where data is processed on the basis of legitimate interests or for the purposes of marketing) you may object to that processing.
- Rights related to automated decision-making including profiling: there are several rights in this area where processing carried out on a solely automated basis results in a decision which has legal or significant effects for the individual.
The particular rights which are applicable to you may vary depending on your country. You should make yourself aware of the rights you have under applicable privacy laws in your country.
If you want to exercise any of your rights listed above please visit our Feedback Page or email our Data Protection Officer at info@asq.chat.
If you feel we have not resolved your concern, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. If you live in a country or territory located in the European Union (EU) or European Economic Area (EEA), you may also get in touch with your local Data Protection Regulator.
10. Data Locations
We want you to be able to access Asq wherever you happen to be in the world. To enable us to provide that service, we operate a global network of servers including in the US, UK, EU, and (for Users located in Russia) Russia. The hardware is located in third-party data centers but is owned by the Asq Group. Data collected by Advertising Partners and other Service Providers may also be held outside the UK and the European Economic Area. We ensure that the data is adequately protected by ensuring that valid, legal mechanisms are in place such as: EU approved model clauses, and implementing robust contractual standards. If you want more information relating to the nature of the safeguards we have in place, please email info@asq.chat.
11. Data Retention and Deletion
We keep your personal information only as long as we need it for the legal basis relied upon (as set out in Section 2 above) and as permitted by applicable law.
When your Account is deleted, we make sure it is no longer viewable in the App. For up to 28 days, it is still possible to restore your Account if it was accidentally deleted. After 28 days, we begin the process of deleting your personal information from our systems, unless:
- we must keep it to comply with applicable law (for instance, if you make purchases within the App, some personal data may be kept for tax and accounting purposes);
- we must keep it to evidence our compliance with applicable law;
- there is an outstanding issue, claim or dispute requiring us to keep the relevant information until it is resolved; or
- the information must be kept for our legitimate business interests, such as fraud prevention and enhancing Users' safety and security.
Warning: Even after you remove information from your profile or delete your Account, copies of that information may still be viewable and/or accessed to the extent such information has been previously shared with others, or copied or stored by others. We cannot control this, nor do we accept any liability for this.
12. Changes to This Policy
As Asq evolves, we may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be at asq.chat/privacy. If we make a change to this policy that, in our sole discretion, is material, we will notify you, for example, via an email to the email associated with your Account or by posting a notice within Asq.
This Privacy Policy was last updated on: May 22, 2026.